Monday, December 5, 2011

YouTube's New Look

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YouTube has reprogrammed its website to make it easier for viewers to find and watch their favorite channels.

The facelift unveiled on Thursday is the latest move in YouTube's attempt to make the Internet's most popular video site as easy to navigate and so compelling to watch as cable TV. In the process, hoping YouTube owner Google Inc. to make money by selling ads.

As part of the new design is the YouTube replacing its staid white background with a touch of gray.
The changes are part of the largest renovation that YouTube has undertaken since Google bought the site for five U.S. dollars 1.76 billion years ago.

Although Google has been steadily adding more frills to YouTube, as this acquisition, the videos on the site were often sewn into a crazy quilt, which often requires visitors to make a lot of searching to find what they wanted.

Google has also been sprucing up other products in recent months, including Gmail service and news section.

YouTube's website has been reorganized to show three vertical columns instead of spreading clip in horizontal rows.

The left is devoted to a column that can be customized to feature a viewer's favorite channels and monitor the videos posted by their friends on social networks, including Facebook - a rival to Google's own Plus service.

The effort to highlight channels comes a few weeks after YouTube agreed to invest $ 100 million in original programming from about 100 celebrities, media companies and video entrepreneurs. Most of these channels will debut next year. YouTube hopes extra publicity will make it possible to reap a profit on the investment.

The middle of YouTube's new website, where videos can be played. The selection will change as a viewer clicks on a different channel to their lists in the left column. Rightmost column will recommend other videos, based on what kind of clips that the viewers have seen in the past.

Bringing more professionally produced content, and more organization to YouTube has become more important since last year's launch of Google TV - an attempt to seamlessly blend traditional television programming with web surfing. YouTube is more streamlined appearance can make the area more attractive to look at the big TV using Google's products, or other connections to the Internet.

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